Rules and ethics
Event marketing procurement in Scotland and Wales
Procurement guidance for event marketing agency bids in Scotland and Wales, including tender routes, proposal costs and funded-work reporting.
Topic
procurement
Tools and providers
Winning event marketing agency work in Leeds and Newcastle
How event marketing agency teams win work in Leeds and Newcastle: council portals, frameworks, pitching, social value, venue and travel budgets.
Reviews
Where do event marketing agency reviews come from and can you trust them?
How to judge event marketing agency reviews, what this method assesses, what it leaves to vendor claims, and how to keep a dated evidence trail.
Reviews
Checks to run before you shortlist event marketing agencies and platforms
A due diligence checklist for English buyers: the checks and red flags to apply before shortlisting event marketing providers, with a before and after table.
Operations
What an event marketing launch review should cover
A practical overview of how to assess an event marketing launch review, distinguish vendor claims from evidence, and record scope, data and delivery checks.
Costs and pricing
Four event marketing pricing models and what each one costs
Four event marketing pricing models, from fixed fees to media percentages, with labelled illustrative costs and six steps for choosing between them.
Reviews
How to assess event marketing suppliers
A practical guide to assessing event marketing suppliers, with due diligence checks, evidence rules and a weighted scorecard for agencies and software.
Reviews
Event marketing selection checklist: evidence to request by event type
An event marketing selection checklist for England: the evidence to request from an agency for a ticketed consumer, political or corporate delegate event.
Tools and providers
How to assess event marketing software
A practical event marketing software assessment: set must-have criteria, score options, run a paid pilot, check data protection and model total cost.
Tools and providers
Seven steps to run an event marketing supplier comparison
How to compare event marketing suppliers in England: a seven step process covering briefs, pricing models, references, data handling and contract terms.
Tools and providers
How to assess event marketing software and agency suppliers
A practical guide to assessing event marketing software and agency suppliers, from requirements brief to due diligence, pilots and procurement checks.