Measurement
When to move event marketing attribution methods beyond last click
Know when event marketing attribution methods should move beyond last click, and what data, rules and test design each alternative requires.
Section
Measurement
Measurement
How do you find event marketing benchmark research you can cite?
How to source and cite event marketing benchmark research: official data first, dated figures, clear provenance, and a decision table of what to use.
Measurement
Event marketing key metrics explained for UK reporting
A practical guide to event marketing key metrics for UK agencies, covering which numbers to trust, where each figure comes from and how to keep a source trail.
Measurement
Event marketing measurement without guesswork, a UK reporting guide
A UK reporting guide to event marketing measurement without guesswork, covering named software, attribution methods, dashboard fields and benchmark sources.
Measurement
Why event marketing measurement mistakes start before the tool is chosen
Event marketing measurement mistakes usually start with the wrong metric, not the wrong tool. Here is how English agencies can source, check and report each figure.
Measurement
How to assemble an event marketing reporting dashboard that survives scrutiny
Build an event marketing reporting dashboard that holds up: pick metrics, trace sources, score the board and keep client reporting honest and auditable.
Measurement
Measuring offline event marketing ROI without cookies
Measure offline event marketing ROI without cookies by pairing first-party registration data with control group comparisons, under PECR and UK GDPR rules.