Strategy
Nine steps to build an event marketing ninety day plan
Follow nine event marketing steps to set an objective, choose events, select platforms and agency support, plan promotion, and review results over 90 days.
Topic
strategy
Strategy
What an event marketing agency planning template means for teams
A practical event marketing agency planning template for setting objectives, budgets, audience, platform choices, data checks and campaign reviews.
Strategy
Build an event marketing strategy framework that earns sign-off
A practical guide to building an event marketing strategy framework, covering objectives, rules, channels, budgets and measurement, with a glossary for UK teams.
Strategy
Why event marketing strategy mistakes keep repeating across campaigns
Why event marketing mistakes recur: agency hand-offs, staff turnover and copied plans, with UK compliance checks and a practical pre-launch checklist.