Measurement
When to move event marketing attribution methods beyond last click
Know when event marketing attribution methods should move beyond last click, and what data, rules and test design each alternative requires.
Topic
reporting
Measurement
How do you find event marketing benchmark research you can cite?
How to source and cite event marketing benchmark research: official data first, dated figures, clear provenance, and a decision table of what to use.
Measurement
Event marketing key metrics explained for UK reporting
A practical guide to event marketing key metrics for UK agencies, covering which numbers to trust, where each figure comes from and how to keep a source trail.
Measurement
Event marketing measurement without guesswork, a UK reporting guide
A UK reporting guide to event marketing measurement without guesswork, covering named software, attribution methods, dashboard fields and benchmark sources.