Rules and ethics
What do UK GDPR and PECR mean for event badge scanning and lead capture?
Event marketing software must handle badge scanning consent, lead capture compliance and PECR electronic marketing limits under ICO rules. Here is how.
Topic
pecr
Measurement
Measuring offline event marketing ROI without cookies
Measure offline event marketing ROI without cookies by pairing first-party registration data with control group comparisons, under PECR and UK GDPR rules.