Audience research
One big survey or many small ones for event marketing audience research
How agencies in England plan event marketing audience research: panels, GDPR-safe data collection, buyer personas and turning findings into bookings.
Topic
buyer personas
Audience research
Use event marketing buyer personas to decide who your campaign is for
Buyer personas for event marketing: how to build them, where to source data, what to include and the questions to ask before you brief an agency or platform.