Strategy
B2B events: formats, promotion and follow-up in the UK
B2B events in the UK: compare formats, plan promotion, handle delegate data and VAT, and measure meetings and pipeline after follow-up.
Topic
b2b events
Audience research
One big survey or many small ones for event marketing audience research
How agencies in England plan event marketing audience research: panels, GDPR-safe data collection, buyer personas and turning findings into bookings.